RECAP: Learning Journeys
Future Thinking IMPACT
"A desk is a dangerous place from which to view the world."--John LeCarre
How are we doing?
1) Have you Buddy'd up with a fellow awardee to deepen friendships?
2) Sit with your Award Groups to discuss the Learning Journeys and then Report Back to the big group.
3) What Future Thinking captures your imagination?
Summit Weavers Recap and Reports: business observations, fact-finding mission results, and long-range implications of these economies. The Learning Journeys developed for the Customers of the Future meeting offer a rich array of experiences, company visits, and conversations emblematic of changing customer relationships and the new (or transformed) business models emerging in response.
We will explore the question -Has the customer changed, or is it our understanding of the customer that has changed? --
Chris Riley, Wieden & Kennedy
We'll have a first-hand look at the customers, producers, and purveyors of the future which will set the stage for subsequent conversations designed to deepen our understanding of the causes, manifestations, and implications of changing customer relationships. Among the topics we will discuss in small groups: the future of brands, value webs, global youth, the particularity of desire, the digital divide, and why companies still don’t get it!
Who will be the “customers of the future?” What will they want? And how will businesses construct relationships with them that are satisfying, meaningful, and ultimately profitable?
Attendees will be divided into groups. Each group will explore one of the following discussion topics during the Learning Journey and report their findings at the end of the day, when we gather for dinner:
- Changing customer relationships -
- New realities and most compelling hypotheses about the customer of the future -
- Most compelling changes and corporate tools for capitalizing on opportunities -
- Key insights about emergent changes, their significance, and the implications for companies. -
We will create a Learning Wall & Individual Reflections
The Learning Wall will showcase photos, quotes, and other artifacts gathered during the day’s learning journeys. Participants will share their personal observations.
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Dress Code: Business Casual. Wear comfortable walking shoes. Bring a change of clothes in case you want to freshen up at one of our stops during our Learning Journey.
Why wear your All-Access Name Badge? - All Access Name Badge has a different color
- Entry to board shuttle
- Entry to off-site events and Learning Journey
- Entry to summit educational sessions
- The badge is your meal ticket except during the Gala. A separate meal ticket will be provided and collected by the waiter.
Contribution: Included in All-Access Summit Pass registration
FWN's Photographer/Videographer Policy:
FWN will have an official photographer and videographer on-site at all summit events. You are NOT allowed to bring your own photographer/videographer (even as a guest) to any of the events without media credentialing approval from FWN.
